
About
Founded in 2025, Egypt Street PR & Literary (ESPR) is a marketing and publicity agency that specializes in supporting creatives with sustained promotional outreach utilizing thoughtful, strategic and customized plans that build profiles and gain visibility in crowded markets.
We offer a bespoke, full-service array of promotional support including earned media and influencer outreach and placement; promotional event planning; strategic marketing plan consulting; and digital media, platform and communications assistance.
ESPR provides a high level of expertise to meet the needs of publishers, authors, illustrators and other adjacent organizations and initiatives, dispensing with the usual one-size-fits-all plans to provide a tailored approach to the unique needs and audiences of its clients and to amplify recognition and awareness for their work.
Meet Tracy Miracle, FOUNDER
Boasting over twenty years of experience in the marketing department of Candlewick Press and the Walker Books Group crafting powerful publicity and marketing campaigns, most recently as Vice President of Publicity, Tracy has a proven track record of strong media relations and placement, marketing and event strategy, and integrated campaign planning that yields results. During her long tenure in corporate publishing she led high-impact media and author and illustrator tours, managed cross-functional teams and global corporate communications, and used strategic acumen and leadership to drive sales revenue and rapid growth. These efforts resulted in increased market share for established authors and brands, sustained profile growth, and the career launches of many incredible new talents in children’s and YA publishing.
She has planned and executed comprehensive, 360-degree campaigns for such key properties and frontlist and backlist bestsellers as Mercy Watson, Where’s Waldo?, Judy Moody, Emily Windsnap, and The Princess in Black planning events and developing customized promotional tools to boost influencer and consumer engagement and visibility.
Tracy has collaborated on entertainment tie-in and multimedia and licensing partnerships, major cause and impact marketing campaigns with literacy non-profits and organizations, and has worked with notable authors and illustrators across all age ranges and formats including: Kate DiCamillo, Megan McDonald, Oliver Jeffers, Meg Medina, M.T. Anderson, Laura Amy Schlitz, Gregory Maguire, Matt Tavares, Maggie Tokuda-Hall, Sophie Blackall, Chris Van Dusen, Liz Kessler and John Schu.
She lives in Central Massachusetts with her family. She enjoys coffee, sports, and walks with her golden retriever, Ivy. She LOVES sharing and talking about books.
Tracy Miracle, founder of Egypt Street PR & Literary
Testimonials
Read what industry colleagues, clients and creatives have to say about how we collaborate and what we offer to grow their promotional platforms, profiles and increase sales:
"‘Your publicist is fantastic!’ I've worked with Tracy Miracle for more than 15 years, and that sentence (‘Your publicist is fantastic!’) is one I have heard hundreds of times. Every time someone utters those words, I agree wholeheartedly. Here's the truth: Tracy Miracle is truly miraculous. I feel so fortunate to be on this journey with her.”
—Kate DiCamillo, Two-time Newbery Award-Winning & New York Times Bestselling Author & National Ambassador for Young People’s Literature Emerita
“I’ve had the good fortune of working with Tracy Miracle during her long tenure with my publisher. Now at the helm of her own agency, Tracy offers a wealth of experience and a deep network of professional relationships that she has accrued over her many years as a respected publicity leader. She is detail oriented, responsive, creative, and a straight-shooter in working with clients at all points in their careers. Anyone who is lucky enough to work with Tracy is truly in excellent hands.”
—Meg Medina, Newbery Award-Winning & New York Times Bestselling Author & National Ambassador for Young People’s Literature Emerita
“Having worked with her for the past decade, I can confidently say that Tracy Miracle is an extraordinary publicist.. She is tireless, dedicated, creative, smart, and always quick to respond. After all the countless hours of hard work I put into creating a book, it is deeply reassuring to know that I have Tracy Miracle on my side, doing everything she possibly can to help my book succeed. And on top of all that, she’s just a genuinely awesome person who is an absolute delight to work with.”
—Matt Tavares, New York Times Bestselling Author-Illustrator of Dasher and Hoops
“It doesn't matter if you're working with Tracy on a massive, high-profile campaign for an A-lister or a targeted and bespoke launch for an emerging star. You always get the same Tracy Miracle—the master of 360 degree thinking; the one who did the homework; the collaborator who is going to make sure you are prepared for anything you might encounter when you step into the spotlight. Having Tracy on your team is like having ten thousand tiny mirrors set up just off-stage. She helps set you up so all your natural talents shine just a little brighter. It's going to make your mark with the most confident, least flappable person you know right beside you.”
—Katie Cunningham, Publisher, Nosy Crow, North America
“A consummate professional, Tracy sets the gold standard in publicity. She has contacts everywhere; from NPR to the New York Times to the morning shows, producers, reviewers, and children's literature tastemakers know that an email from Tracy should be opened immediately. She is able to secure media coverage for everyone from an unknown debut to seasoned bestsellers, always crafting just the right pitch for each book. A book creator is in great hands with her!”
—Karen Walsh, VP, Consumer & Brand Marketing, The Walker Books Group
“Tracy is terrific! I've worked with her lots over the years, on author events both large and small, and she's always on top of every tiny detail.”
—Rachel Person, Director of Events, Northshire Bookstore
“Tracy is honestly one of the best people I’ve worked with in over two decades in children’s publishing. Her organisational skills are off the scale, her speed at responding to emails—even with a five-hour time difference—is second to none. Her ‘can do’ attitude has never wavered, no matter what obstacles might be in the way. As well as all the day-to-day publicity work, Tracy has arranged several tours for me and every single one has been outstanding. I’ve been to so many brilliant bookshops and schools, met wonderful people, made a LOT of sales and had the best fun. I have absolutely zero hesitation in recommending her to anyone. Miracle by name, Miracle by nature. This woman is the best!”
—Liz Kessler, author of the New York Times bestselling Emily Windsnap series
“I have been working with Tracy Miracle since the inception of our podcast. She took a chance on us in our early days and since then has continued to partner with me and bring the likes of Kate DiCamillo, Gregory Maguire, Meg Medina, M.T. Anderson, and other beloved authors to the show. Tracy has a knack for pitching just the right voices when the time is right and making sure that the interview experience is incredibly smooth.”
—Jordan Lloyd Bookey, Creator and Host of The Reading Culture Podcast/Co-founder of Beanstack
“It is always a joy to work with Tracy and Egypt Street. She works far in advance, is quick to respond to questions and is willing to talk things through to be sure everyone is on the same page (pun sort of intended!). I'm always delighted to see her name in my inbox.”
—Cathy Berner, Children's/Young Adult Specialist and Events Coordinator, Blue Willow Bookshop