Boasting over twenty years of experience in the marketing department of Candlewick Press and the Walker Books Group crafting powerful publicity and marketing campaigns, most recently as Vice President of Publicity, Tracy has a proven track record of strong media relations and placement, marketing and event strategy, and integrated campaign planning that yields results. During her long tenure in corporate publishing she led high-impact media and author and illustrator tours, managed cross-functional teams and global corporate communications, and used strategic acumen and leadership to drive sales revenue and rapid growth. These efforts resulted in increased market share for established authors and brands, sustained profile growth, and the career launches of many incredible new talents in children’s and YA publishing. 

She has planned and executed comprehensive, 360-degree campaigns for such key properties and frontlist and backlist bestsellers as Mercy Watson, Where’s Waldo?, Judy Moody, Emily Windsnap, and The Princess in Black planning events and developing customized promotional tools to boost influencer and consumer engagement and visibility.   

Tracy has collaborated on entertainment tie-in and multimedia and licensing partnerships, major cause and impact marketing campaigns with literacy non-profits and organizations, and has worked with notable authors and illustrators across all age ranges and formats including: Kate DiCamillo, Megan McDonald, Oliver Jeffers, Meg Medina, M.T. Anderson, Laura Amy Schlitz, Philip Stead, Gregory Maguire, Matt Tavares, Maggie Tokuda-Hall, Sophie Blackall, Chris Van Dusen, LeUyen Pham, Liz Kessler, Shifa Saltagi Safadi, April Henry and John Schu.

She lives in Central Massachusetts with her family. She enjoys coffee, sports, and walks with her golden retriever, Ivy. She loves sharing and talking about books.